Nike — Air Max Technology

Sneaker Shown: Nike Air Max I

Year: 1987

Think about how bold Tinker Hatfield was when he decided to expose "the guts" of Nike's Air technology to replicate the visible innards of the Centre Pompidou in Paris, France. In what was one of the most significant steps in Nike's evolution of Air, Nike's Air Max unit — in all of its transparent glory — has allowed for many further advanced innovations, such as a full-length 360 Air Unit and everything in between.