Nike — Shox Technology
Sneaker Shown: Nike Shox BB4
Inspired by the springy indoor running track at Harvard University, Nike's Shox not only absorb impact while running, but also claim to spring back and add more power to one's stride. The "Boings" certainly seemed legit when Nike gave Vince Carter a pair for the 2000 Olympic games and he literally made a seven-footer look like Muggsy Bogues. As legend goes, the next day VC sent Nike a letter saying "Thanks for the shoes. They really work." Well, apparently!