Converse — Helium Technology

Sneaker Shown: Converse All Star He:01

Year: 1999

Why would Nike ever use Air? It's so heavy, right? Well, that's the idea Converse attempted to build on when it introduced its Helium cushioning, which not only boasted superior comfort but also a lighter overall shoe due to the inert gas' lower atomic weight. Though Helium may be the second lightest periodic element, sales and the He:01 proved that Nike Air plays second fiddle to no one.