3. Nike Air Flightposite TB
Who: Richard Jefferson
Shortly after Mike retired...again, Nike made a big push to up its technology and truly move their performance sneakers into 2K mode. Streetball's popularity was at an all-time high and some genius in marketing came up with the concept for one of the dopest shoe commercials of all-time which featured the Flightposites (J. Will we see you). Arizona being Arizona, they had a few connects at Nike HQ and hooked up the Pac-10's finest, Richard Jefferson with an exclusive pair (check the red bottoms) on his way to shredding Pac-10 opponents.