4. Air Jordan XI "Concord"

Matt says: "The 100-foot dunk commercial was yet another unforgettable commercial put together by Wieden + Kennedy for the Air Jordan franchise, but MJ and team busting doors down and finishing 72-10 is something that can't be matched. Look past the great design of the Jordan 11 and look at what MJ accomplished en route to his 4th ring — Jordan 11s are historic."