Agency: Wieden + Kennedy
Year(s): 1993

"A million guys can dunk a basketball in jail; should they be role models?" —Charles Barkley You can always depend on Sir Charles to give it to you straight. In 1993, this Nike campaign sparked nationwide debate over its message. Barkley argued that the media holds athletes to a higher moral standard and looks to them to act as role models. This campaign is blunt and to the point. Charles gets paid to play basketball. The responsibility of raising our kids falls on the parents and teachers in the communities.

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