Agency: Wieden + Kennedy
Year(s): 1992

Another legendary Charles Barkley campaign from 1992 in which Chuck challenges Godzilla to a game of one-on-one in the streets of Tokyo. This campaign was originally intended only for the Japanese market, but after seeing the finished product, Nike decided to run it here in the U.S too. Charles was a bad dude both on the court and in the world of Nike and we learn here that not even Godzilla can mess with him. Over the years, the legend of these ads has become slightly larger than the sneakers they are advertising (the Nike Ballistic Force, of all things). This campaign was also adapted into a comic book.