76. SSUR x DC Shoes "The SSUR"
Ruslan Karablin, aka SSUR, is a Coney Island-bred New Yorker, a proud Russian-American through and through. DC asked for a little dose of his cool through a collaboration and he came with this sick sneaker in a caviar-inspired box.
YOU AUGHTA KNOW:
JAMIE Story (aka J$) helped with the design of this sneaker, pushing for the white/red/black Jordan colorway that also dropped.