31. Nike Zoom Citizen

Year: 1999

The aim of Nike's Alpha Project was to re-up the brand's appeal with a limitless approach to design. That sounds like asshole-boardroom talk, but if you look at the offerings from this collection, it seems to have informed today's fresh designs a decade later, even if some shoes never made the commercial splash they should have done. Take the Zoom Citizen — a running shoe with bizarre, organic-looking overlays, plenty of mesh and the dot branding that was the Alpha project motif. You don't see too much visible Zoom these days, but it looked incredible on the Citizen, and the shoe seemed to be informed by the LWP and Zoom Swift Triax released a little earlier. A massively underrated shoe that some still swear by for casual runs, striking the perfect balance between weird and conventional.