Movie: Juice
Sneaker: Reebok Pump Twilight Zone

As Spike Lee's cinematographer, did 'Juice' director Ernest Dickerson learn the art of sly product placement? Forget Tupac's 40 Belows for a second and look at the early scene where Omar Epps's character looks to his brother for morning sneaker approval. Trying on a trio of Pump styles including the Twilight Zone, Court Victory and Omni Zone, his sibling denies each pick and Q settles for a shoe that looks a little like the Nike ACG Caldera. Was this all a Reebok Pump diss? Hard to say.