Last night in New York City's Espace, Reebok Classics and Swizz Beatz unveiled the 2011 "Reethym of Light" campaign. Close friends and celebrities of Swizz were in attendance including Jay-Z, Beyonce, Alicia Keyes, Diddy, Pharrell, Lloyd Banks, and many more. Lloyd Banks and Swizz Beatz performed together on stage with a live band. Check out the images above — and the video below — to get a look at what went down last night.

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