Half of the sneaker game is knowing what kicks are out when, and which shops have them. Our Shelf Space column looks at what shops around the country are stocking in a given week, and gives a quick glimpse into the mind of the buyer/manager/owner who put them there.

As we continue our mission of bringing you the insides of the best sneaker spots from around the U.S., we headed down south and stopped in at Wish, located in Atlanta, Georgia. The shop manager, Alex Maeland, and the lead buyer, Frank Cooke, gave us a look at 10 of the newest sneakers currently sitting on the store shelves. Hit the thumbnails and arrows above to see their picks, and to read what Frank has to say about each one.