New Balance gets in the ID game, launching its own customized shoe program for the US-made 574 model. Following in the footsteps of the Nike ID and Mi adidas programs, New Balance will allow you to create your own colorways to meet the specifications of your style. Not a bad look from one of the biggest staples in American footwear. The kicks will be made in New Balance's Norridgewock, Maine facility and shipped directly to your door for your very own one-of-one (which means faster times from computer to your feet). U.S.A approved.

[via Highsnobiety]