#7 Reebok S. CarterRelease Year: 2003
Complex Says: Jay-Z this, Jay-Z that — from the early 2000s to the present, not many rappers have held as much influence as the Jigga Man has. In 2003 Reebok signed Mr. Carter to a deal, and for his first release Jay paid tribute to to Gucci classics from the 1980s. Just like anything else Jay has done it sold real well and put millions in his pockets. So much for a hard-knock life.