It's Earth Day! and what better way to celebrate than go out or there and recycle your old sneakers, or, do like the guys at etnies and plant some trees.

On March 21st, etnies’ team riders and executives gathered with the Maleku indigenous tribe, La Reserva Forest Foundation and hundreds of Costa Rican natives on a patch of deforested land deep in northern Costa Rica to celebrate the planting of the first 150 trees of the etnies Rainforest. And the project continues. For every pair of Jameson 2 Eco shoes sold, another tree gets planted. Hopefully this is just getting started. To learn more about the La Reserva project, check here. Or just pick up your kicks — and add to the rainforest — for $55 at

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