"I love the Beepers. The white ones. Again, this is one where you'll see an artist taking entrepreneurship to an entirely new level. And for him to be doing this in-house was cool. Ice Cream originally starteded with Reebok and then Pharrell and the crew went off to do their own thing. It was really just crazy to watch the phenomenon build around that. And of course, this was around the same time as G-Units and SDots, and it really brought us into a whole new movement of what we can sell. We're seeing all these other different companies trying to market and sell products, but if we're gonna use our imaging and our fame to sell a product, it might as well be ours."