The days of "toned down" kicks are slowly slipping away. Don't get it confused, we're still into understated footwear, it's just sometimes we like to wear look-at-me sneakers like this Straight Logo Pattern Chukka From Billionare Boys Club. Not only are the denim dressed uppers are stamped with BBC, so you won't have to field "what are those?" questions, but like most of Pharrell's products, they're probably going to be a bit more limited. Check for them to hit BBC stores this month.
$230, www.bbcicecream.com