Brands with enough dough to win a Superbowl ad spot typically don’t hold back when it comes to shelling out even more money to get a celebrity endorsement. Brisk, a tea and juice brand managed by Pepsi, landed Eminem for their 2011 Superbowl commercial, and we assume the deal wasn’t cheap. Add the rapper’s contract on top of the fact that the ad relied on a team of animators to do the claymation, and this must have been one hell of a budget.

We have to admit that the outcome was a success, despite the strange pairing of Eminem and canned tea. The tongue-in-cheek ad features an animated Eminem explaining why he doesn’t typically do commercials, namely because Brisk won’t change their name to a string of bad language fit for one of Em’s raps.