By all accounts, Star Wars should have been a colossal failure on all accounts. The special effects artists were winging it, George Lucas was winging it, Harrison Ford was especially winging it. Obviously, the film became the biggest deal in the history of anything, which is why we’ll keep getting Star Wars films until the inevitable heat death of the universe, but part of that is due to the winging it of Tom Jung, whose poster for the film, despite Luke’s generously rendered abs and Leia’s skimpy outfit, pulls together the themes of good and evil in such a brilliant way that it’s no wonder the movie became an instant mega-blockbuster. Like the film itself, the poster has been copied, recycled, and retooled again and again, but nothing will top the classic original.

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