Matt Damon is getting roasted on social media for appearing in a cringeworthy ad.

Many people found the TV spot, which ran during Sunday’s slate of NFL games and has recently screened in cinemas, to be obnoxious. Which is understandable considering it suggests that people who buy cryptocurrency can enter the world inhabited by historical game-changers such as the Wright Brothers.

“History is filled with almosts,” Damon says as he walks by an explorer who sailed around the world hundreds of years ago. “With those who almost adventured, who almost achieved, but then it proved to be too much.”

“Then there are others, who embraced the moments, and commit,” the Oscar-winning actor adds, as he continues past clips of the Wright Brothers taking to the air for the first time. “And in these moments of truth, these men and women, these mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves, with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave.”

At that point, the screen shows the web address and logo, bringing home the message that those who snatch up some cryptocurrency have a chance to be mentioned in the same breath as the aforementioned pioneers.

Scroll down to see the best reactions to Matt Damon’s polarizing crypto ad.