By 1994, food gaming had become a little more sophisticated. Eating or collecting food were no longer the only objectives, and German developers Software 2000 united food and business with Pizza Tycoon. As well as designing pizzas, it was your job to make your restaurant a success, even involving the Mafia if you saw fit. This new cultural element was used to great effect in both Pizza Tycoon and its 2000 sequel, Fast Food Tycoon, both of which borrowed from movie-Mafioso culture and had the player faced with dilemmas such as joining the ‘dark side’ or running their restaurant legitimately. IGN awarded Fast Food Tycoon 7/10 for being a ‘fun economic simulation’, showing that food games could be just as multidimensional as any other genre.

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