Kith is rolling out a new collection inspired by the long-running Rocky franchise.
The Kith for Rocky collection, sales for which launch Monday, sees the Sylvester Stallone-created franchise celebrated across a range of t-shirts. The sequels, including Rocky II and Rocky III, also get some design attention here, as does the Rocky Balboa character’s hometown of Philadelphia.
Further commemorating the new collection is a new campaign video featuring Cassidy, who can be seen up top wearing pieces from Kith for Rocky while delivering a new freestyle.
The Kith for Rocky collection launches at 11 a.m. ET via the Kith site and at all Kith shops. Below, get a closer look at the new pieces, as well as a selection of stills from the Cassidy shoot.
The Ronnie Fieg-founded brand is no stranger to pop culture-focused collections of this variety. Last October, for example, Curb Your Enthusiasm fans were treated to a collection in celebration of the classic HBO comedy, complete with a campaign starring Larry David’s co-star J.B. Smoove.
The Rocky franchise, meanwhile, will soon be further expanded by way of Creed III. As the ninth total installment in the series, the film also marks the directorial debut of star Michael B. Jordan.
