As of July 2020, more than half of people on earth now use social media. This means that (like it or not) the social media influencer is here to stay, with 91% of marketers believing that influencers are an effective use of budget. In fact, influencers have perhaps never been more influential.
While the pandemic saw a shift in celebrity culture away from the unreliability of the elite (think Kim Kardashian's vacation pics) many micro and macro-influencers have broken through the noise and found their communities online. Here are a few of our favorites.
There was arguably no bigger breakout star in 2020 than 19-year-old Nairobi-based comedian Elsa Majimbo, who gathered a cult following for eating chips, wearing sunglasses, and ignoring calls.
Ziwe, the hilarious comedian and iconic influencer whose Instagram Live-hosted Baited talk show quickly became the hottest thing to watch during the pandemic.
If you haven't yet watched one of Jordan Firstman now-famous impressions, they're hilarious.
In the environmental space, Aja Barber is a necessary follow, breaking down big ideas around sustainability and holding brands accountable.
Model, founder of Brown Girl Butterfly Project, and curator of Art Hoe Collective, the talented Gabrielle Richardson is a must-follow.
Michaela Quan, a traveling photographer based in London and close friend to Jorja Smith, is a go-to for outfit inspiration, film photography, and cute TikTok videos.
Kabrina "Moonbear" Adams, part of the "Skate Kitchen" all-female group of skateboarders that inspired a film with the same name, is also in HBO's Betty and is an advocate for body positivity.
Isaias Hernandez, or @queerbrownvegan, is opening up a larger conversation about the white-washing of the vegan community.