This means the cinema company will be operating 420 locations in total, including auditoriums in San Diego, California, following Gov. Gavin Newsom’s reopening measures from last Friday, Deadline reports. San Francisco theaters will also likely resume activity after Labor Day weekend.
Previews for Tenet begin on Monday, though the title officially lands on Thursday. The film already premiered in Canada, where it landed the No. 1 spot. It also did extremely well abroad, earning $53 million at the international box office.
AMC anticipates that it will soon make more announcements about California, New Jersey, and other areas, as state and local officials permit theaters to reopen. Los Angeles, however, remains up in the air; operations reportedly might resume later this month or in early October.
Adam Aron, CEO and President of AMC Theatres, issued a statement regarding social distancing at auditoriums:
“The first two weekends of operations have exceeded our expectations in terms of guests returning to the movies and in terms of their feedback about our extensive AMC Safe & Clean policies and procedures. Our comprehensive commitment to operating our theatres safely now includes social distancing through limiting ticket sales and automatic seat blocking, seamless contactless ticketing, greatly enhanced cleaning procedures, the availability of hand sanitizer and disinfecting wipes throughout our theatres, as well as a mandatory mask policy for all guests and crew members. We’re also closely monitoring local and state guidance, and we are complying with any additional capacity restrictions. In addition, we have invested millions for high tech solutions to sanitization and disinfection including electrostatic sprayers, HEPA vacuums and MERV 13 air filters. Guests returning to AMC can do so knowing that we’ve been in constant dialogue with top scientists and experts in public health and cleaning about how best to reopen our theatres in ways that will be responsible and welcoming.”
AMC previously reinstated 100 movie theater locations on Aug. 20, just in time for the company's 100th anniversary. To celebrate the occasion, the company sold passes for 15 cents, about the same price as a movie ticket in 1920, the year AMC was founded.