A Joe Exotic-inspired line of streetwear could be hitting racks soon. Despite being in prison, the star of the popular Netflix docu-series Tiger King is reportedly in talks with a streetwear brand called Odaingerous to create his own line of apparel. Owner of the brand, Odain Watson, told TMZ that he reached out to Joe about the partnership and that they've been working out the details between phone conversations from prison.
Reportedly set to be called "Revenge," the line looks to feature hoodies, joggers, and different graphic tees with prints of Tigers and Joe Exotic's likeness. It also looks to include an exclusive t-shirt with a biker jacket print on it, like the ones Joe was seen wearing often throughout the series.
There is no set release date on the limited edition collection as of yet, with production looking to be slowed due to the rapid spread of COVID-19 that has halted many clothing manufacturers over the last few weeks. But considering that Joe is still serving his 22-year sentence, he has nothing but time to wait.
The Tiger King star is no stranger to attention. In an interview that the co-directors of Tiger King did for the Los Angeles Times in late March, they talked about how Joe has been trying to use his newfound fame to push his innocence.
"Joe has called me quite a few times over the last few days and weeks. One, he is absolutely ecstatic about the series and the idea of being famous. He’s absolutely thrilled," co-director Eric Goode said. "I think he is trying to be an advocate for — no surprise — criminal justice reform. He is in a cage and of course he’s gonna say that he now recognizes what he did to these animals. With Joe, we have empathy for him, but at the same time, he’s someone who really knows what to say at the right moment."