Another day, another viral meme taking over the internet.

On Thursday, a wave of people hit up Twitter to share their versions of the “Street Dealer to Drug Lord” meme. For those who’ve yet to see these posts on their timeline, the concept is pretty simple: Users are uploading two photos of an individual—typically someone famous—that highlights the subjects’ physical evolution. The vast majority of these memes are of the “glo-up” variety, as the first photo shows the individual in a much more humble stage in their life, and the second finds them with a lot more swag, affluence, and power. Obviously, the former photo is designated as the “street dealer,” and the latter is supposed to be the “drug lord.”

The origins of this meme is unclear; however, it appears have begun in mid-September with side-by-side Drake photos. Since then, Twitter users have reworked the meme with images of other celebrities, including JAY-Z, LeBron James, 6ix9ine, and more.

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