‘Tis the season for even Kim Kardashian to embrace her haters. The Keeping Up With the Kardashians star made plans to send her new Kimoji Hearts fragrances—Bae, BFF, and Ride or Die—to her friends, family, and even those she’s had beef with.
Kim has been promoting the new scents—which come out on Thursday—in a myriad of ways, including hand delivering giant chocolate hearts to some lucky recipients. She took to Snapchat last week to share a video of the list of people she’s sending those hearts to. “I’m going to send them to my lovers, to my haters, to everyone that I think of, because it’s valentine’s day after all,” she said in the video.
While she’s included the usual suspects—Kendall Jenner, La La, Paris Hilton, Chrissy Teigen—plenty of Kim K. naysayers are receiving the special treat, including Lindsay Lohan, Taylor Swift, Pink, and even Piers Morgan.
Each of the giant chocolate hearts is edible and contains a little mallet adorned with Kim’s initials, KKW, so that you can smash the heart open. The fragrance can be found inside the heart.
While the promotion for Kim’s first fragrance line was sophisticated, the campaign for her latest fragrances is more playful. In photos for her newer line, Kim plays off the timeless Valentine’s Day candy sweethearts, on which she’s emblazoned the names of her new scents.
