During ComplexCon 2017, Charles D. King (CEO, Macro Ventures) took the stage to lead a ComplexCon(versations) panel between Ryan Coogler, writer/director of Fruitvale StationCreed, and Black Panther, and Michael B. Jordan, actor in Black PantherFriday Night Lights, and Chronicle, to discuss a topic near and dear to the hearts of movie goers and pop culture lovers across the country: the injection of "the culture" into the movies and TV shows of today and tomorrow.

As Jordan put it, "It’s a special time, especially when the industry is looking at diversity like it’s something that can be bottled and sold. It’s a good time to be ambitious and focused and creative right now, because it’s kind of wide open, you just have to stop making excuses and go out there and do it."

Through guided looks at their similar upbringings and entries into the entertainment industry, Coogler and Jordan highlight the shift in the industry, with everyone from Issa Rae to Donald Glover changing the face of popular culture via their work in front of and behind the camera. It might seem like a moment, but Coogler points out that it's more scientific than that; their hard work is what got them to where they are today.

Jordan echoed what is needed to continue to shift the culture. "The business is really about positioning yourself the right way and not compromising yourself, and being patient. you gotta see four or five steps ahead. You can’t always react to the first thing in front of you. The power of no is extremely important."

Watch the full conversation above, and keep it locked to Complex as we'll be sharing more ComplexCon(versations) panels featuring the likes of André 3000, Rick Ross, Lena Waithe, Virgil Abloh, Cam'ron, and more.