In news that is neither shocking nor hard to believe, Jordan Peele's Get Out is a dope movie that has made a ton of money. According to a new report by The Wrap, Get Out is officially the most profitable movie of the year, raking in a whopping $217 million in profits and a 630 percent return on investment (ROI).
The team behind Get Out can count this latest accomplishment as one of many, including its near-perfect 99% fresh rating on Rotten Tomatoes and its status as the highest-grossing original screenplay debut, an honor that Get Out swiped from The Blair Witch Project.
Here’s the breakdown: the film grossed $252 million (!!!) worldwide. It cost $4.5 million to make, plus an estimated $30 million marketing budget, which brings us to the $217 million profit. This means Peele is looking at a major yield for his indie, socially conscious horror flick, with his 630 percent ROI ranking as the highest of the year, so far.
M. Night Shyamalan’s Split comes in second; it cost $9 million to make and made $277 million worldwide at the box office, meaning its ROI is a cool 610 percent. The most interesting tidbit here is the fact that Split came out of the same production house as Get Out: Blumhouse Productions. With the successes of these two films alone, Jason Blum, founder and CEO of Blumhouse, is proving his business strategy of combining potentially “risky” scripts with tight budgets can work out well for all parties involved. (It probably doesn’t hurt that Get Out was also just a great movie.)
To provide a frame of reference, the Emma Watson-led Beauty and the Beast remake from Disney is still technically the highest-grossing movie of the year, since it made $1.26 billion worldwide at the box office. However, it hasn’t been as profitable as Get Out or Split, since it cost $160 million to make, pulling its ROI much lower to around 400 percent.