Jerry Seinfeld, for reasons not entirely clear, decided to promote an upcoming episode of Comedians in Cars Getting Coffee Thursday by tweeting an ill-received Black Lives Matter pun out to his four million followers:

This move by Seinfeld, or whoever's running his Twitter account, brings two very important inquiries to mind:

  1. Why?
  2. But seriously WHY!?!?!?

I mean, who thought this was a good idea? The response, thus far, has ranged from WTF to I MEAN REALLY WTF:

But any criticism of the tweet, which remains live a full eight hours after it was first posted, will likely have no direct impact on Seinfeld. Speaking with ESPN's Colin Cowherd in 2015, Seinfeld was defiant when explaining his reluctance to perform on the "politically correct" college circuit. "I hear that all the time," Seinfeld said at the time, according to Entertainment Weekly. "I don't play colleges, but I hear a lot of people tell me, 'Don't go near colleges. They're so PC.'" According to Seinfeld, the younger crowd doesn't "know what the hell they're talking about."

As reported earlier this month, Seinfeld is set to leave Comedians in Cars Getting Coffee's current home of Crackle for Netflix later this year. Variety reports the lucrative deal with the streaming giant will also include a pair of stand-up specials. "I love that we are now joining together, both at very different points," Seinfeld said in a press release. "I am also very excited to be working with Ted Sarandos at Netflix, a guy and a place that not only have the same enthusiasm for the art of stand up comedy as I do, but the most amazing technology platform to deliver it in a way that has never existed before."