Towering, soulless clowns are adorable. Right? They're particularly charming when they're roaming about a random town in Wisconsin or politely staring at other people at a cemetery in Chicago. But the true potential of that distinctive clown appeal can only fully be unlocked in movie form, which is why fans of unabashed wholesomeness the world over are brimming with excitement about the new It.

Just look at that guy! Nothing nightmarish about that at all. Entertainment Weekly unveiled the latest peek at Stephen King's totally harmless Pennywise character, portrayed in the forthcoming It remake by Bill Skarsgård (Hemlock Grove). EW also had a quick clown chat with costume designer Janie Bryant, who elaborated on the inspiration behind this updated take on the infamous clown.

"There is almost a doll-like quality to the costume," Bryant said Tuesday. "The pants being short, the high waistline of the jacket, and the fit of the costume is a very important element. It gives the character a child-like quality." Bryant is right. Dude is clearing getting a fit off in this early glance at what is surely set to be the biggest family movie of 2017.

The new It will be rated R, for reasons not entirely clear. Andrés Muschietti (Mama) is directing, following Cary Fukunaga's unfortunate and somewhat mysterious exit from the project late last year. Hell, who are we kidding? This clown is scary AF and we don't blame Fukunaga (or anyone) for getting the hell away from It.

Spice up your nightmares when It arrives in theaters Sept. 8, 2017.