This Fourth of July weekend, an animated hot dog voiced by Seth Rogen would like to remind you that "grills kill...s," and also to go see Sausage Party, the extremely R-rated new movie starring Rogen as horny frankfurter, Frank. 

"Hi, I'm Frank, and in the time it took me to say, 'Hi, I'm Frank,' over two million of my friends will have expired from these unnatural causes, all because of you and your insatiable hunger for killing," Frank says in a new public service announcement released by Sony Pictures. 

If it's not making sense yet, here's how Complex's Kristen Yonsoo Kim summarized the animated movie written by Rogen and his longtime writing partner Evan Goldberg after she caught a rough cut screening at SXSW earlier this year.

The grocery store items "grow up" believing that beyond the sliding doors, "the gods" take really good care of you. ... Sausage Party hilariously touches on horror movie themes when all the food items get brutally murdered (i.e. eaten) as well as escape thriller and revenge porn, with a ton of expletives in between.

The early buzz around the trailer has some experts predicting that it will be Rogen's most successful movie yet. There's definitely a solid enough cast involved. Among the actors lending their voices to the various grocery store items are Kristin Wiig, James Franco, Paul Rudd, Salma Hayek, Jonah Hill, Edward Norton, Bill Hader, Michael Cera, Danny McBride, and Nick Kroll, who's voicing a douche—a literal douche—that falls off a supermarket shelf.