Brand new British dating show Naked Attraction is getting a hard time from viewers for showing one too many dicks—almost 300 to be exact. The show, as its title explicitly states, allows contestants to see each other naked to see what they're attracted to. If there's anything that studies on the perfect penis size and a contest for world's most beautiful vagina show, it's that looks matter when it comes to what's in your pants.

The show works with one contestant looking at six completely naked eligible singles (without revealing their faces until the end) and picking who they'd like to go on a date with. And yes, the contestant doing the picking gets naked too.

According to The Sun, after Naked Attraction’s July 25 premiere, viewers were up in arms after seeing an estimated 282 shots of penises and 96 of vaginas—way more penises than on Game of Thrones.

People lodged 45 complaints to broadcasting watchdog Ofcom, The Sun reported.

Another broadcasting watchdog Mediawatch UK added: "Never before have programme makers shown such blatant contempt for basic standards, with record levels of explicit nudity serving no particular purpose. It’s not even like the programme was any good to compensate."

A spokesperson for Channel 4, where the show airs, has come out in defense of Naked Attraction​. Its description after all is "A daring new dating series that starts where some good dates might end—naked." The spokesperson told The Sun, "This is a light-hearted and appropriately scheduled series which aims to demystify the rules of sexual attraction for the Tinder generation."

Naked Attraction isn’t even the first show about naked dating, as it was beaten out by Dating Naked or survival show Naked and Afraid.