We're a week away from the release of Deadpool, a film that diehard Deadpool fans have been begging and pleading for since he was literally muted in X-Men Origins: Wolverine, so if you are already tired of the onslaught of Deadpool ads (which even included everything from Deadpool being on Tinder to an ingenious, clickbait-generating website), it might be in your best interests to avoid a number of Viacom networks next week.
The Wrap is reporting Fox has bought huge blocks of time across a number of Viacom Networks. Starting today, Spike, Comedy Central, MTV, and VH1 will be airing ads alerting their viewers that Deadpool will be bumrushing their programming next week. The warnings are necessary; word is that the shows being impacted are Teen Mom, Workaholics, Tosh.0, Love & Hip-Hop, and even Golden Girls on Logo, which might sound wild, but any real Deapdool fan knows of his undying love for Bea Arthur.
Dario Spina (aka the executive vice president of Viacom’s Velocity marketing team) told The Wrap this deal is the "biggest takeover stunt we’ve ever done with a partner." And while it might sound totally ludicrous, their reasoning isn't that insane. With so many outlets competing for the eyeballs of the audience, their feeling is that the repetition in seeing Deadpool's red-and-black mug all over their favorite TV shows with "commercial free" breaks will help sell more tickets, although this might be more of a play for folks who aren't up on Deadpool, as we can only imagine how many diehards are already lined up to see this epic flick.
Deadpool opens in theaters on February 12.