George's, a George Costanza-themed bar, has opened up on Melbourne's Johnston St. You've definitely heard about this, because it became global news after Jason Alexander himself tweeted about the establishment. George's is approximately 1km from Smith Street's Biggie Smalls, a kebab restaurant that generated its own flurry of media attention, offering styles including the 'Juicy' and 'Lil Cease'.
With the success of these two spots, it seems a formula is developing; pick something Gen Y-ers are nostalgic about (Seinfeld, Biggie), attach it to something they enjoy (food, booze) and profit. Inspired by George's and Biggie Smalls, we're about to open up a few themed spots of our own. Peace out publishing, it's been real. Time to get paid.