Shia LaBeouf, young god of self-awareness and maximum meta, has returned to once again conquer hashtags and expand general consciousness with his latest LaBeouf, Rönkkö & Turner collaboration. #TOUCHMYSOUL launched on Thursday from the offices of FACT (Foundation for Art and Creative Technology) in Liverpool, with LaBeouf and his frequent collaborators gathered around an enviably minimal desk to take calls from the general public. The hope, of course, is that these brief connections will involve some soul touching.
Over the next four days, the trio invites everyone (even you) to grab a phoning device of your choice and touch a soul or two by dialing +44 (0)151 808 0771 between the hours of 11 a.m. and 6 p.m. (GMT). #TOUCHMYSOUL is part of a larger group exhibition entitled Follow, which aims to explore the "views of identity, sharing, and micro-celebrity" in a life "lived online," which is probably exactly the sort of life that everyone reading this is experiencing right this very moment.
Like most of the previous LaBeouf, Rönkkö & Turner projects, non-Liverpool soul touchers can catch a stream here. Many responses are apparently being transcribed as received via a Google Doc embed on the site, meaning we'll be getting plenty of impromptu flashes of brilliance like this:
Fittingly, several art teachers around the globe have also been calling in and allowing their students to talk about their work:
Never #stopcreating, Shia.