Just pretend I'm whispering this news to you, because we really don't want too many people to hear it: There's a new trend starting to emerge, something all the cool kids are doing, and it's still underground enough to count as still cool and totally forward-thinking if we just go ahead and adopt it right now. Just grab some bread and your own face, then get to smashing and 'gramming:

 

13. Fay Da plain steamed bun 🤗

A video posted by Bread Face (@breadfaceblog) on Dec 3, 2015 at 6:54pm PST

​Meet "Bread Face," an unidentified person (genius?) currently smashing her face into various types of bread for the sake of the 'gram. Only 14 bread-facing posts deep, @BreadFaceBlog already has a commendable amount of followers (just over 2,600 at the time of publication) who regularly provide their own insightful commentary on things like breads and faces:

 

12. Cornbread 🤔

A video posted by Bread Face (@breadfaceblog) on Nov 26, 2015 at 10:41am PST

 

10. King's Hawaiian Sweet Rolls 🙂🙃🙂

A video posted by Bread Face (@breadfaceblog) on Nov 9, 2015 at 7:17am PST

The concept seems simple enough. As previously stated, grab some bread before swiftly smashing your face into it in a manner worthy of a 'gram. As any bread lover can attest, the possibilities are plentiful: classic white, whole wheat, the other one no one ever gets at Subway. But, as you can clearly surmise from these 'grams, eating bread is for your parents and grandparents to worry about.

 

3. Taim's Za'atar Bread 😑

A video posted by Bread Face (@breadfaceblog) on Aug 16, 2015 at 8:53pm PDT

BRB. Going to smash my face into some ciabatta.