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Melbourne taxi company Your Taxis has emerged as front-runners for the social media failure of the year with their #YourTaxis campaign, urging Twitter users to "Tell your taxi story."

Somehow overlooking the fact that taxis are generally disliked by almost all members of the public, the optimistic campaign has been smashed with hundreds of disparaging Tweets over the last 24 hours, as Twitter users register their disdain for taxis, and praise the company's direct competitor, Uber. 

We're sure not ALL taxi drivers are angry, lazy, abusive sexual predators, but the #YourTaxis hashtag unfortunately paints a very poor picture.