Ben Carson Just Launched the Greatest Struggle Rap Ad Campaign of All Time

Why is this a thing?

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UPDATE 6:40 p.m.:

Dr. Ben Carson is turning his back on his campaign rap ad released earlier today. When asked on CNN why he chose rap to engage with black voters he said, "people in the campaign...felt that was a good way to do things." Dr. Carson added,"I support, you know, them in doing that. But, you know, I probably would have taken a little different approach.” 

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Dr. Ben Carson, the only Republican candidate brazen enough to realistically compete with Donald Trump while also admitting that many Americans "are stupid," just launched a compelling 60-second radio advertisement that's sure to send shivers of failure down Trump's spine:

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As procured by the struggle rap enthusiasts over at ABC News, that's Carson's new rap-centered radio ad reportedly aimed at attracting the "consciousness" of younger voters. The ad is intended to reach them "on a level they appreciate and follow" in an effort to "see if we can attract their consciousness about the election," Carson campaign spokesperson Doug Watts tells ABC News. "They need to get involved and express their voice through their vote." Before we go churning out misdirected compliments and/or critiques, that's definitely not Carson delivering the verses. That's Aspiring Mogul, a Republican artist Carson apparently discovered earlier this year before deciding to run this as a Carson-featuring ad worth $150,000 in Alabama, Florida, Tennessee, Georgia, and elsewhere.

The ad is timed perfectly to coincide with CNN's recent revelation that a good chunk of Carson's oft-repeated tales of his young life as a violent and angry individual might not be entirely accurate. "He got through his day trying not to be noticed," former classmate Robert Collier told CNN. "I remember him having a pocket saver. He had thick glasses. He was skinny and unremarkable." The classmates and former friends involved with CNN’s investigation were "verified" as having attended school with Carson, though none of them seemed to have any memory of Carson’s "violent past" narrative.

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