There's been a lot of lip service about Marvel's Jessica Jones being "the Marvel show for people who don't care about Marvel." While that claim is partially true, the Krysten Ritter-led vehicle is still a Marvel product, and while this series a) finds Jessica Jones figuring out her so-called superhero life while b) helping expand Marvel's Hells Kitchen for the Luke Cage / Iron Fist / Defenders series on Netflix, the show is very aware of the Universe it's set in. No episode of Jessica Jones properly puts that into perspective like the fourth, "AKA 99 Friends."
It's a tale that could be seen as more of a standalone than some of the others, although there's enough "Where's Kilgrave?" going on to keep those who pay attention to those kinds of things more than happy. But there's a nugget of a scene towards the end of the episode that focuses on the bigger picture, and begs the question, "Where exactly do these Netflix properties end up in the larger scale of the Marvel Cinematic Universe?"
WARNING: SPOILERS AHEAD. IF YOU'VE NOT BINGED ON JESSICA JONES YET, AND WANT TO LIVE LIFE SPOILER-FREE, STOP READING NOW.