When Jessica Alba first became a parent, she found it was incredibly difficult to locate “effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable” items for her children. She realized that while there were many out there who wanted to raise their children with an eye toward eco-consciousness, it took a lot of work on the part of the consumer to do so. The Honest Company, co-founded by Alba, set out to remedy this and has earned the adoration of many in the business community along the way, boasting a valuation of $1 billion on the strength of $250 million in revenue. Unlike many celebrities with vanity titles like “brand ambassador” or “creative director,” Alba has been in the driver’s seat at the Honest Company from the beginning. Forbes reported that she has a working knowledge of the company’s over 120 products. 

A company like this wouldn’t be possible without today’s technology. In the Internet age, Alba and her team can rigorously source and test products from around the world. They can feature a roster of products that not only have to compete for customer affection, but that also offer truly green solutions for families. From humble beginnings, cooking up business plans with co-founder Christopher Gavigan, to hundreds of millions of dollars in profit, Alba has been at the helm, and it looks like that’s exactly where she’ll stay.