Netflix Inc., the non-chill half of America's favorite activity, is raising the price of its most popular streaming option by an entire dollar per month for a new total of $9.99 for customers in the States, Canada, and "parts of Latin America" following a similar transition in Europe recently.
The 65 million current subscribers will have a grace period before experiencing the breathtaking price jump, according to a press release. The new price does not impact the one-screen and four-screen plans, aiming solely for the average person's financial stomach to the tune of 100 pennies.
"It feels like they are confident in how well they are growing and that they have the consumer love to push the price," BTIG LLC analyst Rich Greenfield tells Bloomberg. Part of this confidence, presumably, stems from their recent Emmys success and striking record for consistently delivering unique and necessary original programming.
As for cable television, that fascinating relic your grandparents keep talking about, it's not doing so well.