Pornhub is really serious about becoming more than just an adult entertainment website. The popular video hub launched a record label, established a scholarship fund, released its own apparel line, and now it has joined the Body Positivity movement—sort of.
The site teamed up with Mic.com to look at the changing trends in desirable body types and revealed the results in a SFW blog post. Statistics show a 47% increase in searches for BBW, or Big Beautiful Women, since May 2013. Users in Africa searched for BBW 65% more than any other country, but Japan has seen a huge spike with a 162% increase in searches over the last year compared to previous years.
Check out the graphics below for a breakdown of the numbers.
For more details, including what terms are most popular with BBW searches, head over to Pornhub’s SFW blog.
