Apple is already in your pocket, on your wrist, and all up in your hard drive, and now the tech giant wants to be on your television (and your silver screen) too. According to Variety, Apple is in talks with Hollywood executives to, "suss out their interest in spearheading efforts to produce entertainment content." In other words, technology isn't enough for Apple; they want a hand in the billion-dollar entertainment industry.
Apple reportedly sent a special unit to LA to chat with execs—one source they spoke with said the company wants to create, "development and production divisions that would churn out long-form content" and allow Apple to compete with popular streaming sites like Netflix, Amazon, and Hulu. It isn't clear whether "long-form content" means TV shows or movies or both.
Hollywood isn't cheap, but Apple CEO Tim Cook has about $200 billion to spend and plenty of motivation to turn Apple into the sole destination for online users. But it's still early in the game, and many details about Apple's alleged plans are unclear. Would the company opt for a monthly subscription service? Would it work with third-party production companies? Would it try to set up an internal studio? Would it pay for original content with ads?
So many questions, but one thing is clear: Apple's rumored involvement in TV and movie streaming might give you one more reason to stay in, snuggled in bed, glued to your MacBook.
