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Ahead of their certain domination of the electric car market in 2019, Apple has decided to have a bit of fun at their most devoted users' expense by employing a near-ancient method of internet tomfoolery. As certain inquiring minds have noted, the online support page for the Apple Watch's Digital Touch feature showcases a subtle though masterful nod to the esteemed literary poet Rick Astley:


Though it likely escapes even the most trained of eyes at first, the message quickly becomes hilariously apparent: NE VE RG ON NA GI VE YU UP, which is exactly how a Twitter performance artist might write the name of the aforementioned Astley's most coveted contribution to the internet: "Never Gonna Give You Up."

Thankfully, Apple isn't rickrolling anyone with the next phase of their tech brag. As unveiled at the recent keynote event, Apple is giving the previously-considered-antiquated pencil a relevancy boost by introducing the Apple Pencil, which of course is the perfect companion for the larger and awesomer iPad Pro.