Kim Kardashian West, currently pregnant with her and Kanye West's second child together, recently took to Twitter and Instagram to promote one of the many benefits of breastfeeding in the most Kardashian way possible, photographic proof:

This continues Kim's undeniably brilliant plan for maintaining control of the media narrative surrounding the pregnancy, a narrative often loaded with ridiculous rumors and vicious conspiracy theories. Earlier this month, Kim directly addressed the gossip community's insistence that she was faking her pregnancy by posting a nude selfie depicting her pregnant belly.

Keep winning, Kim.

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