Maison Hennessy, the iconic French cognac maker, founded in 1765, is in the midst of celebrating its 250th anniversary (as you do after two and a half centuries of excellence). Part of the festivities includes the Hennessy 250 Tour, a global contemporary art event that is now open at Lincoln Center in NYC. The relationship between Hennessy and the United States goes as far back as, well, the United States, so there is much history here to honor. The Hennessy motto of “Never Stop, Never Settle” is more or less the American way, right?

Nas was among those on hand at the event’s premiere, along with a number of the world-class artists whose work is on display, including Daniel Arsham, Futura, and Constance Guisset. All participating artists in the Hennessy 250 Tour exhibition were invited to create pieces that evoke the legacy and heritage of Hennessy, and the result is an immersive experience tracing the history of the landmark company. Arsham’s work is particularly important in this case, as he was selected to represent the U.S. in the event’s “Here to There” section, which is a series of installations examining Hennessy’s cultural impact across the different nations in the tour.

The Hennessy 250 Tour runs at Lincoln Center through July 10, reserved time slots are all booked, but room for public walkups are being held every hour on Friday between 12-7pm. Stop in at The Alice Tully Hall Lincoln Center for the Perfoming Arts 141 W. 65th Street.