As the release date of the proudly "hard R" Deadpool inches closer, Ryan Reynolds and company have entered a tastefully all-hands-on-deck approach to the usual promo spiel. Ahead of this week's gloriously stacked Comic-Con festivities, word started to trickle in that Deadpool himself had sliced and diced his way onto the cover of Entertainment Weekly — effectively stealing a large chunk of thunder from the previously reported Batman v Superman cover.

The cover is, by any comparison, a slam dunk for EW and the Deadpool hype escalation which is likely to continue until February 12, 2016. Additionally, the film's firm stance on rejecting the safety of a PG-13 blanket is promising — allowing for notorious miscreant Wade Wilson (Reynolds) to truly bathe in the vulgarities that birthed him. "Deadpool is a hard R,” producer Simon Kinberg tells EW. “It’s graphic. Nothing is taboo. You either commit to a truly outrageous boundary-pushing kind of movie or you don’t."

Owing the bulk of its existence to leaked test footage back in 2011, director Tim Miller cites the psychologically unbound world of Tyler Durden in Fight Club as his biggest influence. "We are in strip clubs and dive bars and crappy apartments and far away from the shiny X-Men world," Miller tells EW. Thank you, Miller. It's about time someone depicted a truly crappy apartment in a proper blockbuster.

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