You may understand that you like Snapchat, or even love it… but do you understand why you love it, or even understand the app at all?

Snapchat CEO Evan Spiegel explains to you and your parents why you take a million pictures of yourself everyday. He claims that his app lends itself to the fact that the social media revolution has caused photos to become more like “talking”. Snapchat also operates in chronological order, which is familiar and enjoyable as it replicates how humans tell stories in real life.

It’s also intriguing to think about his concept of “instant expression” and how it relates to our identity.

Spiegel's lesson is quite interesting, and I'm listening to whatever he says about social media... he's a 25-year-old CEO with a net worth of $1.5 billion. #boss