According to NY Mag, men have been buying bulk in breast milk as fitness aids, health elixirs or out of plain fetish for quite some time now but as of late, the sales have been booming. 

Researchers in the U.K. felt compelled to issue a warning about the practice. NY Mag reports:

In an editorial published in the Journal of the Royal Society of Medicine, doctors warned that since the sale of breast milk online isn't regulated, there's really no way to tell if your "liquid gold" actually contains things like syphilis, HIV, hepatitis B and C, or other harmful bacteria from using equipment that hasn't been sanitized. Drinking it can be especially risky for people with weakened immune systems (some chemo patients use it to curb nausea).

The authors also state that the medicinal properties people claim breast milk to have could just be a placebo effect.

So basically people are psyching themselves into believing that breast milk is some type of liquid potion that cures all. Is breast milk the real HGH? 

I guess we might as well be putting Windex on everything too.